CIAM vs Formula 1



Question: Can you imagine a digital-first strategy without knowing who your consumer is?

Neither do I.

A good first impression thrives business. A Consumer Identity & Access Management (CIAM) tooling does just that!

๐ŸŽ๏ธ CIAM enables progressive registration
๐ŸŽ๏ธ CIAM ensures a seamless yet secure experience
๐ŸŽ๏ธ CIAM sets the tone for further interactions via web or mobile

Making sure you can deliver these omnichannel experiences in the best possible way without bothering your (mobile) application developers.

Did you know…

There are a lot of similarities between a Formula 1 car and a Consumer Identity & Access Management (CIAM) tooling? ๐ŸŽ๏ธ

No? Perfect, let’s me take you through this interesting comparison, where I show you all the advantages of a good F1 car and a state of the art CIAM system!

Similarity 1: PERFORMANCE

Performance is key for a F1 car, as for your Identity Fabric (CIAM tooling). You want true power when itโ€™s needed, for example during an awesome campaign your marketing team launched. Unleash more power with an automatic scalable platform is like pushing the DRS button in an F1 car, without touching any button.

Similarity 2: RELIABILITY

Nothing is more frustrating than leading a race and suddenly, your engine fails!

A CIAM tooling, your engine, forms the gateway towards your (mobile) applications, you do not want your beautiful gate to become an inaccessible entrance, the moment your customers want to enter their portal.

That is why your CIAM tooling has to be super robust and reliable 24/7. Ever wondered why all CIAM vendors offer SAAS nowadays? Now you got your answer, they want to make sure your CIAM tooling is up and running every split-second!

And yes, you are right, you want the same reliability when launching that awesome campaign, so during peak performances you do not want any hiccups or engine failures.

Similarity 3: SECURITY

Once you know you can hit peak performances (similarity 1) and the reliability of your engine is great (similarity 2) you want to make sure you harden the entire package. Formula 1 invested lots of money in SECURITY, they introduced the ‘Halo’, the drivers are wearing fire-resisting clothing and F1 cars have Kevlar fuel tanks.

Let’s apply SECURITY to CIAM:

When someone is logging in you want to make sure it’s really your consumer and not someone else. And you don’t want to bother your consumer every time with a second factor, right?

CIAM vendors heavily invested in AI technology to leverage user convenience and security, we will only ask for extra security measurements when your behavior seems odd.

Doing what a CIAM tooling does, creating those 360 degrees view of each consumer, and you do not want this data to fall in the wrong hands. Most CIAM vendors offer the possibility to encrypt your stored user data and even when you transfer user data to other applications you can choose encrypted OAuth JSON Web Tokens (JWTs).

Ready to see what a CIAM can do for your company?

Talk to an expert

Ready to engage all your digital identity challenges head on? Get in contact with one of our experts.

Weโ€™re glad to have a look at all your identity and Access Management challenges!